What is EcomCritic?
EcomCritic provides brutally honest ecommerce store reviews for Shopify, WooCommerce, custom stores, and dropshipping websites. If your store isn’t converting, I’ll tell you why. You’ll get a full critique of your design, UX, copy, and trust signals, with zero fluff and real, actionable fixes.
Whether you're a beginner or seasoned store owner, you're probably too close to your own site to see what’s broken. I’m not. Get independent, expert feedback that helps you turn visitors into customers.
Why get your ecommerce store reviewed by EcomCritic?
If you’re looking for honest feedback on your online store or an ecommerce expert to review your website, this is it.
I review ecommerce stores and tell you exactly what’s holding you back, with no fluff and no filters.
You’ve spent months building your store.
You’ve watched all the YouTube tutorials.
But your sales still suck.
That’s where I come in.
- ✅ Independent & unbiased
No sponsors. No upsells. - ✅ Ecommerce clarity
I tell you what’s broken, and how to fix it. - ✅ Fair & honest
If your store’s great, I’ll say so. If not, you’ll know why.
Money-back guarantee
If I can’t find at least 3 real problems with your store, you get your money back.
That’s how confident I am.
How does it work?
- You send me your store link
- I tear it apart (with love)
- You get a review with honest feedback
- You fix it — or don’t. Up to you.
What do you get?
- 💬 A personalized teardown of your store
- 🎯 Focus on UX, design, copy, conversions & trust
- 🔥 Real examples, not vague tips
- 🧾 Honest, practical advice from 15+ years in ecom & UX
No commercial bullshit. Just real critique.
Want feel-good advice? Call your mom. Want results? I’m your guy.
I’m not here to upsell you anything or use affiliate links. I look at your store with a fresh, honest, and experienced eye, and I spot the stuff you’re blind to.
You’ll get feedback that actually helps you move forward. Stuff your customers notice but never tell you. Stuff that’s killing your conversion rate.
Pricing
If I can’t find at least 3 real issues, you get your money back.
Quick Critic — $25
Perfect if you just want a fast and honest opinion.
- ⚡Short review🔍Brutally honest first impressions✅Quick wins, no deep analysis
Deep Dive — $99
You want real results? This is the package for you.
- ⭐Full detailed review🧠Covers UX, trust & conversion flow🚀Clear steps to fix your store
Testimonials
“This review hurt. And it was exactly what I needed.”“He spotted things I’d stared at for months without noticing.”“He showed me how my store was leaking trust. Not traffic, but trust. Big difference”Who's behind this?
I’m Mark Kwebeman. Dutch and deep into ecom for 15+ years.
From UX to conversions to customer psychology, I’ve helped dozens of stores fix what’s broken.
I’m not a guru, but I do give good critique.Connect with me on LinkedIn or X
FAQ
Who is this review for?
For anyone who runs an ecommerce store, Shopify, WooCommerce, custom build or dropship setup, and wants brutally honest feedback without upsells or fluff.
Is this for beginners or experienced store owners?
Both. Whether it’s your first store or your fifth, you’re likely too close to see the issues. I’m not.
Do you review dropshipping stores?
Yes. Especially those. I’ll help you spot what kills trust, what feels scammy, and what might be holding back conversions.
Can you review my Shopify or WooCommerce store?
Yes. Most of the stores I review are built on Shopify or WooCommerce. If it’s live and people can click, I can review it. I help you figure out exactly what’s holding back your sales, design, UX, copy, or trust.
My store isn’t getting sales. Can you help?
That’s exactly why this exists. I dig into your UX, offer, layout, copy, and trust signals to find what’s turning people away.
Will you be honest even if my store is decent?
Yes. I don’t sugar-coat. If it’s good, I’ll say so. If it sucks, I’ll explain why, with fixes.
Do you check mobile usability too?
Yes. I always check your store on mobile, since that’s where most of your visitors are coming from.
Do you review non-English stores?
Yes. I’m fluent in English and Dutch, and I can confidently review stores in German and Spanish too. I’m also open to stores in other languages like French, Italian, Polish and others. Especially if your design, structure, or UX is the main issue.
How fast do I get the feedback?
Usually within 2 working days. I work in the Madrid time zone (CET/CEST), so that’s when you can expect most replies or updates. You'll get a short email from me if there's any delay.
Can I ask follow-up questions?
Sure! Especially with the Deep Dive. I’m happy to clarify stuff once you've watched your review.
Can I get a refund if the review doesn’t help me?
If I don’t find at least 3 real issues, yes. Otherwise, you’ve already gotten your money’s worth.